In a move to merge fashion and gaming, Gucci and Vans have teamed up to launch the first-ever co-branded experience in ROblox. The project is based on Gucci Vault's "Continuum" collaboration with Vans, a scavenger hunt that allows players to travel between the virtual worlds of Gucci Town and Vans World. The goal is to collect a collection of fabrics and patterns that players can trade in for special wearables for their avatar. Gucci Town showcased images and graphics of the iconic Italian fashion house, while Vans World highlighted the California brand's footwear and materials.