PradaLinea Rossa Spring/Summer 2023 campaign blends the rhythm of nature with the spirit of the city, raw energy and sophistication.

The Prada Linea Rossa Spring/Summer 2023 campaign fuses nature and urban spirit, native instincts and sophistication, conceiving illusory landscapes that nevertheless reflect real life.

Linea Rossa takes the body's spontaneous movement and needs as inspiration and translates them into the real world of urban dressing.

movement and needs of the body, and translates them into sophisticated technical fiber garments with stitching

The collection is inspired by the body's spontaneous movement and needs and is translated into sophisticated technical fiber garments with stitching and detailing, outlining graphic elements in black and white or fluorescent orange. Function

The juxtaposition between function and intent extends deeper: tight-fitting jumpsuits and swimsuits contrast with lightweight jackets

Contrast and adapt to any climate or situation.