Inheriting the free atmosphere of California, AMIRI released the 2023 early autumn series, inspired by world travel and exploration, relying on the understanding, persistence and re-creation of American culture, new classics were born. A palette dominated by mint greens, blues and creams lends a serene vibe, while the womenswear collection presents intricate tailoring, while the menswear collection is inspired by the free and open spirit of the younger generation. At the same time, the collection also pays homage to the iconic luxury resort of the 1950s, the Eden Rock Hotel, whose graphics appear on shirts, hoodies, sweatshirts and accessories, exclusive to the hotel and worldwide sale.